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Published on March 20th, 2010 | by Yellow Magpie


1970′s Toys: Still Popular To This Day

The 1970s was a revolutionary decade when it came to children’s toys. Much of the toys that were released during that period are still popular to this day. In fact, many of the originals are highly prized collectibles.

The 70s saw the craze that was the Rubik’s Cube, when almost everyone played with a multi-coloured square-shaped box trying to beat the game. Other great toys included the computer game Pong, and what was to become an even bigger hit with youngsters and is still going strong today, the Skateboard!

The Skate Board

In 1972 Frank Nasworthy released the first skateboard with wheels made of polyurethane. ‘The Cadillac Wheels‘ was formed and skateboarding has never looked back since.

Cabbage Patch Kids

The Cabbage Patch Kids caused riots among parents who would have done anything to get their hands on the highly sought-after dolls for their little darlings.

The Cabbage Patch Kids were invented by teenager Xaviour Roberts in 1976 who originally called them Little Person Dolls. Roberts hit on the idea of setting up what he called Babyland Hospital. People could adopt the dolls complete with their own individual papers.

The toy company Coleco liked the concept and began mass marketing the dolls. And so the Cabbage Patch Kids were born.


One simple game completely transformed entertainment culture. Manufactured by Atari, the game reached the arcades in 1972. They year 1975 saw it reach hundreds of thousands of homes across the United States.

Rubik’s Cube

One of the most famous toys that continues to frustrate children and adults alike is the Rubik’s Cube. The Rubik’s Cube has come along way since it first reached homes in 1974,  to date 350 million Cubes have being sold. Its continued success proves that riddles and puzzle games are timeless.

Star Wars Action Figures (Kenner)

The 1970s is synonymous with Star Wars, one of the most famous series of films of all time. The first of the Kenner Star Wars Action Figures were sold in 1977 to tie in with the movie franchise.

Battlestar Galactica

Based on the Battlestar Galactica TV programme in the 1970s, these collectibles were in high demand during the decade. Following on the success of Star Wars, toy companies quickly cottoned onto the potential market in sci-fi-toys. The Battlestar Galactica collection was one of these.

My Baby Beth

One of young girl’s most cherished possession was My Baby Beth. Released in 1978, the doll was at the top of most Christmas wish-lists.


Perhaps one of the simplest of all toys was Slime. The green ooze reached children’s homes in 1976. The success of Slime prompted numerous spin-off products including Slim Monster.

Stretch Armstrong

One of the most coveted toys of the 1970s which on paper seemed like a poor idea. This was a gell-filled doll that simply stretched. However, the1976 released-Stretch Armstrong was a huge hit. In fact, it continues to sell to this day.

Evel Knievel

Evel Knievel toys were hugely popular due to the superstar status of Mr Knievel during the 70s.

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2 Responses to 1970′s Toys: Still Popular To This Day

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